Challenge
Launching the Fashion Flip Book was a complex, high-stakes project. Agata was simultaneously managing photoshoots, wrapping up production of the book, and coordinating a New York launch event. On top of that, she needed a polished digital presence with an online store that could handle timed sales events, pre-orders, and the final launch without technical hiccups. The biggest challenge was time and bandwidth with so many moving parts, manually managing Shopify campaigns, and storefront visuals would have been overwhelming and prone to errors.
Solution
Metrum team stepped in and created a custom online store and campaign timeline that matched the ambition of the project in both design and functionality.
Using Metrum.app, Agata's team automated the entire sales journey:
Pre-Order Launch (Aug 17): The campaign opened with a seamless pre-order phase, complete with countdown timers and styled storefront visuals aligned to the brand’s aesthetic. This gave early supporters access while building anticipation for the main release.
Final Sale (September 11): Metrum scheduled and automated the transition into the full public launch. Visuals, and campaign banners went live exactly on time without Agata's team needing to manually intervene.
The automation features — scheduling, pre/live/post campaign handling, and consistent visual styling — removed stress from the process. The team also remained highly responsive to any issues, ensuring smooth execution and giving Agata the peace of mind to focus on creative direction and the launch event itself.
Results
Metrum team stepped in and created a custom online store and campaign timeline that matched the ambition of the project in both design and functionality.
Using Metrum.app, Agata's team automated the entire sales journey:
Pre-Order Launch (Aug 17): The campaign opened with a seamless pre-order phase, complete with countdown timers and styled storefront visuals aligned to the brand’s aesthetic. This gave early supporters access while building anticipation for the main release.
Final Sale (September 11): Metrum scheduled and automated the transition into the full public launch. Visuals, and campaign banners went live exactly on time without Agata's team needing to manually intervene.
The automation features — scheduling, pre/live/post campaign handling, and consistent visual styling — removed stress from the process. The team also remained highly responsive to any issues, ensuring smooth execution and giving Agata the peace of mind to focus on creative direction and the launch event itself.
Don't take our word for it. Here's what Agata had to say.
''I had such a great experience working with the Metrum team on the Fashion Flip Book project. At the time, my schedule was overwhelming - I was in the middle of photoshoots, finishing production of the book, and preparing for the New York launch all at once. Metrum stepped in and made everything feel effortless.
They delivered a website and online store that perfectly matched the level and ambition of the project, both in design and functionality. What stood out to me most was how reliable and responsive they were - whenever an issue came up, they were already there with a solution. It saved my team and me so much stress and time, and gave me the peace of mind to focus on the creative side of the launch.
The feedback we received about the online experience was incredible, and I honestly don’t think we could have pulled it off without their support. I’m super grateful for their work, and I’m certain we’ll be collaborating again on future projects.''
~ Agata Serge
